Content Strategy

  • Searching for Answers

    Posted on

    A key component to the overall TCU web experience is search. We are continuously tweaking and adjusting our search index to try to connect our visitors to the TCU content they are looking for as seamlessly as possible. Our Connected Campus microsite is a convenient place to go for the latest updates and information related…

  • Academic Program Pages

    Posted on

    A major component of our redevelopment plan for the core website is to fill in some gaps in our page content. One of the most significant gaps relates to academic program pages—high-level information related to all of the various subjects one can study, from non-degree-granting certificates all the way through to graduate degrees. We do…